South Africa’s favourite tech brands

A recent Analytico survey has revealed South Africa’s preferred technology brands.

Technology has become an integral part of our daily lives, influencing everything from how we communicate and work to how we relax and stay entertained.

The survey sought to uncover the preferred tech brands among IT professionals, executives, and other early adopters — groups often seen as trendsetters in the tech world.

The survey, which garnered more than 2,500 responses, delved into participants’ favourite brands for headphones, routers, and storage devices, as well as their preferred crypto exchanges and gaming platforms.

The findings offer valuable insights into the brands that resonate most with informed and discerning consumers.

The survey’s technical audience brings a unique perspective, as their expertise ensures that reliable and high-performing products receive the recognition they deserve.

Whether it’s selecting a pair of headphones for optimal audio quality, choosing a robust router for seamless connectivity, or finding a dependable storage solution, these preferences often set the standard for broader consumer trends.

In today’s fast-paced digital landscape, the choice of technology can significantly impact productivity, security, and overall user experience.

For instance, high-quality headphones are crucial for professionals navigating remote work environments or gamers seeking immersive audio.

Similarly, reliable routers are essential for maintaining uninterrupted connectivity in an increasingly connected world, while secure and efficient storage solutions are vital for both personal and professional data management.

When it comes to emerging technologies like cryptocurrency exchanges and gaming platforms, brand reputation plays an even larger role.

Crypto exchanges must ensure security and ease of use to foster trust in this rapidly evolving market, while gaming platforms shape entertainment experiences for millions.

Popular and widely supported brands not only cater to seasoned users but also provide an accessible entry point for newcomers, solidifying their position in the market.

Headphones

Headphones serve many purposes, from listening to music and attending meetings to noise cancellation.

Models range from freebies with smartphone purchases to high-end audiophile models.

In South Africa, JBL leads with 23% of the vote, followed by a close race between Sennheiser and Samsung.

Sony and Bose also rank highly, each favoured by over 10% of respondents.

Gaming

Gaming is a favourite pastime for many South Africans, with PCs being the top choice among IT professionals.

Among consoles, PlayStation dominates with twice as many votes as Xbox, while both far outpace Nintendo.

Mobile gaming also enjoys significant popularity due to its accessibility.

Routers

Routers often go unnoticed until the network goes down.

While many rely on ISP-provided devices, power users opt for high-end routers to ensure stable internet connections.

In South Africa, TP-Link and Huawei lead the market, each favoured by more than a quarter of the respondents.

Storage

Storage devices have advanced significantly in recent years, with solid-state drives (SSDs) replacing mechanical hard disks as the preferred choice for primary storage.

Hard drives remain popular for cost-effective, large-capacity storage, while microSD cards and USB flash drives have greatly increased in size.

Seagate and Samsung are the most popular brands for Storage in South Africa, with Western Digital and Sandisk hot on their heels.

Cryptocurrency

In South Africa, over 5.8 million people own crypto assets, with Bitcoin as the top choice.

The FSCA designated crypto as a financial product in October 2022, which is further helping adoption in the country.

Luno leads the cryptocurrency exchange market in South Africa, with nearly 70% of the vote.