Miway’s new brand identity reflects a bold statement 

Miway Insurance has unveiled a fresh new look as it embarks on the next phase of its growth journey.

After 17 years with the same visual identity, the short-term insurer is embracing a customer centric and digital approach while staying true to its commitment to putting people first.

• Click here for more information about Miway Insurance.

Launched in 2008, Miway set out to disrupt the direct insurance market with a bold, approach.

Over the years, its offering has expanded beyond traditional insurance, culminating in the highly successful #MoveForValue campaign, which showcased the brand’s dedication to adding meaningful value to the lives of South Africans.

Building on this success, Miway recognised the need for a refreshed visual identity – one that reflects its evolving brand ethos and forward-thinking approach.

“This is more than just a rebrand – it’s a statement of intent,” says Betty Dube, Executive Head for Brand and Marketing at Miway Insurance.

“We are reaffirming our commitment to innovation, digital transformation and making insurance simpler as well as more accessible for our customers. Our new look reflects who we are today and staying future ready. Our speech bubble represents and forms part of a conversational and engaging brand, which forms part of our new icon and logo.”

We pride ourselves in offering a personalised relationship and understanding our unique customer requirements to insure their priced possessions.

Miway’s rebrand comes as part of a broader strategic evolution, integrating technology and innovation to enhance customer experiences.

“Embracing digital transformation is about creating a seamless, efficient, and personalised experience for our customers throughout the touchpoints,” Dube adds.

The rebrand has already begun rolling out nationwide with out-of-home (OOH) billboard campaign and a television commercial, setting the tone for what’s to come.

Over the next few months, customers can expect an updated digital experience on our platforms, including a revamped website and enhanced mobile app.

“As Miway continues to innovate and evolve, this rebrand signals the start of an exciting new chapter, one where digital transformation and customer-centricity come together to shape the future of non-life insurance in South Africa,” says Dube, who encourages South Africa to keep an eye out for the new look, digital upgrades and some exciting innovation in the coming months.

Click here for more information about Miway Insurance.