What’s Next — Videsha Proothveerajh on Vodacom Business being South Africa’s most trusted enterprise telecommunications provider

In this What’s Next with Aki Anastasiou interview, Videsha Proothveerajh discusses how Vodacom Business is leveraging new technologies to offer superior services to its customers.

Proothveerajh is the Director of Vodacom Business at Vodacom South Africa and boasts over 25 years of experience in the technology and telecommunications industries.

She assumed her current role at Vodacom South Africa in 2024 and leverages her extensive experience and expertise to ensure Vodacom Business sits at the top of the enterprise telecommunications industry.

She aims to manifest the potential of Vodacom Business by using technology as an enabler to connect everyone and everything for a brighter and more sustainable future for all.

Before joining Vodacom, she held multiple other leadership positions at top companies, including:

• CEO and Chairperson of the Board LNSA — LexisNexis South Africa
• EMEA Datacentre Lead, EMEA Strategic Growth Director, and EMEA Southwest Multivertical Director — Intel Corporation
• Partner Group Manager — Microsoft South Africa
• Client Delivery Executive — EDS South Africa

Her core competencies include curated authenticity, business and people leadership, commercial and business acumen, results orientation, leading successful change, and driving strategic growth.

Proothveerajh has an MBA and a Business Administration and Management Degree from the University of KwaZulu-Natal, as well as a BCom in Economics and Information Systems from Harvard Business School.

The interview

In this What’s Next interview, Proothveerajh explains the importance of Vodacom Business being crowned South Africa’s Most Trusted Enterprise Telecommunications Provider in the MyBroadband Awards. 

She unpacks the key areas she believes Vodacom Business stands apart in the enterprise telecommunications industry, and highlights the company’s most significant achievements since she joined it.

Proothveerajh also discusses how Vodacom Business is leveraging new technologies like AI and machine learning to deliver improved value to its South African clients.

She concludes the interview by sharing Vodacom Business’s plans for the future.

Watch the full interview with Videsha Proothveerajh below.