22seven bought by Old Mutual

Personal financial management company 22seven announced in a statement today (31 January 2013) that it has been acquired by Old Mutual.

Cape Town based 22seven is now wholly-owned by the long-term savings, protection and investment group, the statement said.

According to 22seven, its current team will remain the foundation of a group that will expand over time, and the team will stay in their Cape Town office.

“We’re excited about the acquisition. 22seven brings energy, innovation and world-class capability to our global digital strategy, and has already helped so many people change the way they think about money,” said Old Mutual’s strategic marketing director, Carlton Hood.

“We’re fired up about where we can now take 22seven, and I don’t just mean geographically,” said 22seven CEO, Christo Davel. “We’ve always had big plans for our service, and what we think it’s capable of doing. With Old Mutual’s support, the evolution and enhancement will happen much faster.”

Christo Davel, founder of 22seven

More 22seven and PFM news

Old Mutual to acquire 22seven?

22seven updates, allows data export

Nedbank unveils My Financial Life

MoneySmart does what it says on the tin

22seven will be blocked again: Absa